Senior digital design and web specialist with 15+ years’ experience in the management of the complete design process, from conceptualization to delivery. Expert with the Adobe Creative Suite, Microsoft Office Suite, web design languages and applications. Strategic, innovative, and results oriented professional, handling creative design and marketing campaigns as a senior digital designer, social media marketer, email designer, video editor and web developer. Portfolio includes responsive emails, animations, digital designs, print production and video production created for Fox Sports, Guitar Center, NASA, NETSYNC, BioTE, insurance agencies, clothing companies and over a hundred large credit unions and banks.
Years Experience
Happy Clients
Lines of Code
Projects Completed
Collaboration with the marketing team and experience working with design principles, design systems, brand guidelines, product, and visual design language, will provide meaningful insights into creative design. Designing communications for growth and retention while always looking for improvements, new content, new initiatives, opportunities, and recommendations, will help establish the brand and organization.
Adaptable on all electronic devices, responsive design allows to maintain cross-browser compatibility and screen adaptiveness, when creating emails and webpages. Scaling the page components and content of an email or website, according to the screen size, will make the content more user-friendly. Mobile first approach is planned and designed in tandem with the desktop or tablet view.
Prototyping the UI / UX design of a website, microsite or application will ensure the user has a successful interaction, while being visually pleasing as well. Buttons, icons, layout and other visual elements must be aesthetically pleasing, and optimized. Interactive solutions that are user-centered, all play a significant role in the design process.
Increasing visibility by rewriting website content, website architecture while utilizing the newest analytical software, will ensure a successful return of investment for the business. Methods and metrics include keyword research, backlink analyzation, HTML validators, and Google Analytics, which will help ensure a successful presentation of the click to conversion performance.
Develop and execute digital marketing campaigns that align with the company's goals and objectives. Execute strategies to ensure an increase of traffic, generation leads and sales. Develop and manage a budget for digital marketing campaigns in conjunction with brand managers. Manage paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other social media channels.
A portfolio must demonstrate exceptional storytelling skills through design, copy, attention to detail, and the ability to solve complex problems through elegant solutions. Expertise in the Adobe Creative Suite, Figma, HTML, CSS, JavaScript, and WordPress will ensure the organization will have the latest digital marketing trends, tools, and best practices.
